I always have been wondering what is the use of a special Love day in our calendar.
Love (in it’s romantic version) is not a switch on/switch off feeling, it happens during some elongated periods of time. So what my point really is that you can show love and respect to your partner everyday, any day of the year, not just on the 14th of February.
In my book, the 14th of February is another marketing invention (one of the most ancient ones). Invented by florists, the chocolate /candy industry, restaurant owners and the whole entertainment industry. You show your love by taking your partner to a cosy restaurant, or buying them, cards, chocolates, flowers or whatever, the business owners get rich, simple as that. And with the aid of the mass media they create such an obsession on us that we MUST make a present (that’s the whole point of that day) to our partner.
Have you ever thought why Valentine’s day is on February and not on say, May for instance, or any other Spring month (as Spring is considered as a fertility/romantic season). February is generally a flat month in sales, it is just a little after Christmas, so V-Day gives a little boost in sales and therefore income till Spring, where people go out more and shop more 🙂